You’re probably seeing “QR” codes, short for “Quick Response.” They’re not all that different that the UPC codes you see on any and everything you purchase in the grocery store – they are two dimensional patterns that can be read by a scanner. But unlike the UPC code on a candy bar that provides price and inventory control, a QR code typically creates a link to a specific address on the Internet – a unique URL. There are over 53 million smart phones in the United States, and with a downloaded QR reader the user can take a picture of or scan a QR code and be taken to a website. For real estate, a QR code on a yard sign, in a newspaper or on a brochure or postcard can take a consumer to a website with full details about a property. That saves the user looking for information a lot of time, effort and a phone call and it creates great exposure for the property and the agent.
If you have a smart phone and want to give it a try, just visit the application store for your particular phone and download a QR reader. It’s a snap.